Merchant Spotlight: Santa Barbara Independent

In our Merchant Spotlight series, we highlight a merchant who enjoys working with Axia so much that they want to share their experience with others.

This month, we spoke with Brandi Rivera, Publisher at the Santa Barbara Independent.

Merchant: Santa Barbara Independent

Industry: Newspaper

Location: Santa Barbara, CA

Customer Since: 2019

Axia Representative: Rachel Gantz

Why Did You Choose to Work with Axia?

“When our clients began paying with credit cards more, it was essential that we analyzed our card acceptance fees for cost-saving opportunities. Axia Representative, Rachel Gantz, worked diligently to review our prior procedures and found efficiencies that better suited our business. Axia’s robust services and reporting, via their web terminals and POS systems, have helped move our business forward. Traditionally, the Independent’s sole revenue source was advertising dollars and those transactions are managed through one accounting platform. Now, Axia’s platform has given us the ability to manage new income revenue streams and accept direct reader contributions through our website. As we move into the future, the flexibility and reporting options Axia offers will not limit our growth opportunities.”

What’s Your Favorite Part About Working with Axia?

“I enjoy working with vendors that are in Santa Barbara and as the community’s resource for local news, arts, and cultural reporting, the Independent thrives when local business thrives. With a trusted partner like Axia, we can ensure our limited resources are being spent on the essentials and not on unnecessary business expenses.”

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